insights

  • Beth Hurst

Social Media For Business Tips



Most businesses know that they should be gearing up their digital marketing efforts. That could mean improving on what you’re already doing or starting completely from scratch. Either way, the possibilities of using measurable marketing methods mean that you’ll be able to instantly see the impact of your improvements.


In this article we’re going to tackle how to use social media for your business. Having a solid social media strategy is increasingly important as more and more customers find brands on social media. The influence of good social media use is obvious - over 70% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.


So what Social Media should I be using?


1. Facebook

Facebook has 1.15 billion daily active users. Making a business page on facebook is a great way to reach your potential customers, and point them towards your website. Facebook is especially effective at allowing local businesses to attract a following in their geographical area.

2. Twitter

On twitter, brands and customers alike can communicate on the same level. The immediacy and informality of Twitter means the platform lends itself very well to customer service. It’s also a great place to build a strong brand voice and presence.


3. LinkedIn

For B2B companies, using LinkedIn is a must. It provides the perfect platform to connect with business-minded people in the industries you need to target. On a business page you can post updates about your company, and then use your personal profile to share it with your network.

4. Instagram

If you’re a visual brand that appeals to instagram's younger demographic, then instagram is the perfect medium for you. You can show off your products or services, and amass followers who like the look of your company, and have a high chance of converting into a paying customers.

5. Youtube

Youtube takes a lot of work. If you want to regularly produce videos, then you may need some basic equipment like a video camera, microphone and editing software. Videos are one of the most engaging types of content you can produce, so even a few quality uploads can be shared on your other socials and make a big impact.

6. Snapchat

Ever since snapchat stories were introduced to the world in 2013, people and brands alike have been experimenting. Snapchat is a social media channel unlike any other, as it demands only short form, vertical video content. It can be a great place to advertise exclusive deals to only your most engaged followers.


But why should I be using social media?


MarketingTech found that 60% of UK businesses use social media. It provides a great place to market your services, share customer testimonies and communicate your brand. Setting up social accounts for your company is quick and easy, and you can start posting right away! Social media is a great string to add to your digital marketing bow.


As we mentioned in our article ‘Ways To Improve Your Digital Marketing’, great digital marketing isn’t just one thing like a website - it’s about using multiple channels to get the maximum online exposure for your brand. It’s the smaller details which add up to improving your digital marketing and ultimately getting more customers.


For more hints and tips, check out our guides on Businesses Websites, Email Newsletter Marketing and Lead Generation for more ways to improve your digital marketing.