4 ways to improve your Digital Marketing
Updated: Feb 22, 2019
Every week millions of people in the UK search online for products and services - people who make the decision of which website to click on, which links to follow, and ultimately, what company to trust. The question is: how do you make sure that your company gets a piece of the pie? How do you ensure that it’s your salespeople who end up talking to them first?
That’s where digital marketing comes in. Digital marketing broadly refers to how you advertise your company online through search engines, your website, social media, email and mobile apps. It is cheaper, trackable and more efficient than traditional offline marketing like placing adverts in newspapers, running television ads, printing leaflets and appearing at trade shows.
Many companies are not taking full advantage of the possibilities of digital. According to a report by Smart Insights, 49% of organisations do not have a clearly defined digital marketing strategy. This may be because they don’t have the budget, know-how or resources available to take control of their online presence.
There are lots of positives to marketing your company digitally. One is that you are able to track its success much easier than with print advertising, which means you are able to improve and optimise your campaigns along the way. You can also better calculate your return on investment. Most importantly, you can get to know your customers by interacting with them online.
There is no doubt that you should be gearing up your digital marketing. This could mean either starting fresh and getting online or improving the ways you attract customers digitally. Here are 4 ways to spruce up your digital presence…
A website is your virtual shop front. It’s where people come past and peer into your business, and debate whether they want to commit. Like a physical shop front, you want it looking sharp and inviting to potential customers. Online, this means that it shouldn’t look too cluttered with text or overcrowded. You should clearly display the important information, like prices and how to contact you. It should also be on brand in your company style, vibe and colours.
Another important aspect is making your website responsive on mobile. Smart Insights found that users who have a bad mobile experience are 60% less likely to revisit and purchase from that brand in the future. You can easily see how good your website is by bringing it up on your own phone, and checking if you can navigate smoothly.
MarketingTech found that 60% of UK businesses use social media. Channels like Twitter, Facebook, and Instagram are great places to market your services, share customer testimonies and communicate your brand. Setting up social accounts for your company is quick and easy, and you can start posting right away!
Over 70% of consumers who have had a good social media service experience with a brand are likely to recommend it to others (Ambassador). Social media is also a great place to deal with customer service issues. So the next time someone has an issue with your product or service, you can respond immediately, fix the problem and ensure they have a positive interaction.
Email marketing is a huge opportunity to get in touch with both potential and previous customers to market your services. Maybe you have a new monthly offer that you’d like to advertise - sending an email to your contact book can be extremely effective. There are tools available like Mailchimp where you can design a snazzy newsletter to send out to your clients. Plus, they offer cool features like the ability to track exactly what your subscribers are clicking on and how many times they look at your email, so you can identify keen potential customers and effective campaigns.
The above all involve a considerable amount of long-term effort on your part to keep them going. However, there is another method to ensure that potential customers are finding you online - lead generation. Using a lead generation service means that you are able to capture suitable customers without investing much time, and massively reduce your cost per acquisition.
But what exactly is lead generation? We use a blend of marketing channels such as Google Adwords and Paid Social Ads to find customers for removal companies. For example: someone wants a service. They search on google and find one of our websites where they can request a quote. If their inquiry aligns with your business and service area, GoToDigital matches those details to your company and sends over the details immediately. You’re then free to contact them over the phone or email, and close the deal!
Lead generation is a brilliant way to find customers through digital marketing, that can even supplement your current strategies over email, social media and your website. Though it can seem a little daunting at first, the best thing to do is get started with digital marketing, and go from there!