• Beth Hurst

Get A Great Business Website

Updated: Oct 22, 2018

Most businesses know that they should be gearing up their digital marketing efforts. That could mean improving on what you’re already doing or starting completely from scratch. Either way, the possibilities of using measurable marketing methods mean that you’ll be able to instantly see the impact of your improvements.

In this article we’re going to get to grips with how to get a great business website up and running. A website is your businesses online shop front - and like a physical storefront, you want to put your best foot forward, display your best products and make sure your signage is modern and up to date. Most of all - you want to make sure your customers can find your shop in the first place! An amazing business website should do all of this, plus more.

So how do I get a good website for my business?

There are a few different options to consider, with varying pros and cons, and budgets.

1. Do it yourself!

There are plenty of sites that allow you to make your own website, such as Wordpress, Wix, Squarespace and Shopify. You can build a site using easy templates, or drag and drop features that you desire. These often come with very reasonable payment plans, and sometimes even include a domain name! If you’ve got a good eye for design, a little bit of time and want a simple website - this option could be for you!

2. Hire a web design expert

If building a website yourself is your idea of a nightmare, or you want a custom site with cool features like online shopping, customer accounts or an integrated app, your best bet is to hire a developer. You only have to share your ideas, and your web designer will build you a custom website! There are many positives to using a web developer, as you’re guaranteed to receive a website that looks professional, won’t break and will be optimised to rank highly on Google! However, this option may take a little more time to complete, and will need a budget behind it.

So what makes a good website?

  • Mobile responsiveness - looking good on mobile is key to being accessible for all of your customers, whatever device they find you on!

  • SEO - search engine optimisation means that you’re more likely to be found on google by new customers.

  • User friendly - to ensure customers stick around, your site should be easy to use, simple to navigate, nice to look at and quick to load.

  • Clear details - correctly display information that is important to your customers, like opening times, availability, pricing, contact details etc.

  • On brand - your website should reflect who you are as a company through its tone of voice, look, content and design.

Why does it matter?

Many companies are not taking full advantage of the possibilities of digital. According to a report by Smart Insights, 49% of organisations do not have a clearly defined digital marketing strategy. However, the companies that do invest in their digital marketing are outperforming those left behind.

As we mentioned in our article ‘Ways To Improve Your Digital Marketing’, great digital marketing isn’t just one thing like a website - it’s about using multiple channels to get the maximum online exposure for your brand. It’s the smaller details which add up to improving your digital marketing and ultimately getting more customers.

For more hints and tips, check out our guides on Social Media for Businesses, Email Newsletter Marketing and Lead Generation for more ways to improve your digital marketing.