insights

  • Beth Hurst

Download free A/B testing spreadsheet template

Updated: Feb 22, 2019

We love spreadsheets. But not everyone loves making them.


There's nothing better than a beautifully formatted, functional spreadsheet that does everything you need it to. Actually setting it up in the first place though? No thanks.


We've put together the ultimate template for recording all of your A/B testing data. It's what we use here at GoToDigital to record hypotheses, keep track of what tests are live and analyse results.


We hope you'll use it, abuse it, and change it to suit your own data.


Once you've submitted your email, simply press 'File' then 'Make a copy...' and voila! Your very own editable spreadsheet.


Happy testing!